Volume 10,Issue 9
Construction Logic and Practice of Multilingual Language Services for Brand‑Building of Vocational Education Going Global in the Era of Artificial Intelligence
*Author to whom correspondence should be addressed.
Iteration of artificial intelligence technologies brings new driving forces to the internationalization of vocational education. Brand‑building for vocational education going global cannot be separated from the support of high‑quality multilingual language services. Centering on the internal correlation between vocational‑education‑going‑global brands and multilingual language services under the background of artificial intelligence, this paper sorts out five practical dilemmas: insufficient supply of multilingual resources, shallow application of intelligent technologies, disconnection between language‑service standards and brand norms, weak cross‑cultural localization adaptation, and shortage of compound language talents. It extracts five construction logics: resource adaptation, technology empowerment, standard coordination, cultural integration, and talent support. Furthermore, it puts forward implementation paths from five dimensions: co‑construction of resource libraries, establishment of professional intelligent translation systems, unification of translation and production standards, optimization of cross‑cultural services, and cultivation of compound talents. Improving the multilingual language‑service system can effectively enhance the overseas communication power and recognition of Chinese vocational‑education brands, and provide linguistic guarantees for vocational education internationalization in building a powerful country in education.
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