Against the backdrop of digital government development, public administration emphasizes the use of technological tools, functional optimization, data-driven decision-making, and management model innovation. Traditional public management models can no longer meet the demands of digital government development, necessitating the exploration of effective strategies and pathways to enhance public management efficiency. Based on this, this article analyzes and elaborates on existing issues in public management within the context of digital government development. It then specifically explores methods and pathways for improving public management efficiency, aiming to provide references for enhancing the efficiency of public management in public institutions under the backdrop of digital government development.