Tanka culture is an important part of Chinese traditional culture with a long history, containing rich historical elements and unique folk customs. With the rapid development of China’s tourism industry, the shaping of the Tanka cultural tourism brand has become an important way to promote the development of the local tourism industry, increase residents’ economic income, and facilitate the inheritance and development of ethnic culture. Therefore, this article briefly analyzes the impact of the shaping of the Tanka cultural tourism brand on the tourism economy, hoping to provide some valuable references for readers.