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Volume 9,Issue 4

ARTICLE

AIGC-Driven Precision Marketing and Its Impact on Consumers’ Purchase Intention for Agricultural Products

Yuneng Wang, Qiqi Cao, Bo Shi

PBES 2026, 9(4), 27–32; https://doi.org/10.26689/pbes.v9i4.14395

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ARTICLE

Research on the Optimization of Corporate Innovation Management in the Context of Digital Transformation

Wenying Bao

PBES 2026, 9(4), 1–5; https://doi.org/10.26689/pbes.v9i4.14672

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ARTICLE

Evolutionary Theory of “Specialized, Refined, and Innovative” Enterprises in the AI Era: How Digital Resilience Reshapes Corporate Moats

Weidong Su

PBES 2026, 9(4), 13–18; https://doi.org/10.26689/pbes.v9i4.14677

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ARTICLE

The Path of Digital Economy-Driven Tourism Industry Resilience Enhancement

Anqi Xu, Dan Yuan, Yijun Zhang, Xiaoyun Chen

PBES 2026, 9(4), 6–12; https://doi.org/10.26689/pbes.v9i4.14682

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ARTICLE

Digital Economy-Driven Coordinated Development in the Chengdu-Chongqing Twin-City Economic Circle: Mechanisms and Pathway Construction

Yiran Wang, Jingxin Luo, Lan Yao

PBES 2026, 9(4), 228–234; https://doi.org/10.26689/pbes.v9i4.14779

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ARTICLE

Chain Mediation of Perceived Value and Brand Attachment: Brand Interaction’s Impact on Consumer Behavioral Intentions in Chinese Time-Honored Food Brands

Qi Duan, Shouzun Li, Yue Yang, Yunhan Sun

PBES 2026, 9(4), 235–249; https://doi.org/10.26689/pbes.v9i4.14937

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ARTICLE

Research on China’s Export Upgrading Path Under the Reconstruction of Global Value Chains

Meiyun Wang

PBES 2026, 9(4), 19–26; https://doi.org/10.26689/pbes.v9i4.14942

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ARTICLE

The Impact of Digital Transformation on Corporate Financing Constraints: Based on the Mediating Effect of Internal Control

Yinfeng Bai, Yuheng Chen, Jiani Wang

PBES 2026, 9(4), 33–42; https://doi.org/10.26689/pbes.v9i4.14943

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ARTICLE

Exploration and Analysis of Coping Strategies for Psychological Stress among Financial Personnel in the Market Economy Impacted by AI

Hu Wei, Wang Dong

PBES 2026, 9(4), 43–53; https://doi.org/10.26689/pbes.v9i4.14944

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ARTICLE

Research on the Dynamic Measurement and Mechanism Optimization of Risk Resistance of Tourism Enterprises in Central and Western China

Feiran Liu

PBES 2026, 9(4), 67–73; https://doi.org/10.26689/pbes.v9i4.14945

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