ARTICLE
Volume 10,Issue 8
12 December 2025
Research on the Ideological and Political Education Teaching Practice in the New Media Marketing Course from the Perspective of Triadic Reciprocal Determinism
Chunxia Zhao ,
Hui Tian ,
Liming Huang ,
Fan Yin
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1
School of Business Administration, Hebei Normal University of Science and Technology, Qinhuangdao 066004, Hebei, China,
2
School of Marxism, Hebei Normal University of Science and Technology, Qinhuangdao 066004, Hebei, China,
JCER 2025 , 9(11), 9–20;
https://doi.org/10.26689/jcer.v9i11.13035
© 2025 by the Authors. Licensee Whioce Publishing, Singapore. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC BY-NC 4.0) ( https://creativecommons.org/licenses/by-nc/4.0/ )
Abstract
This paper explores the ideological and political education teaching practice in the new media marketing course based on Bandura’s triadic reciprocal determinism. It first analyzes the appropriateness of the triadic reciprocal determinism, then points out the issues in the ideological and political education of the new media marketing course in terms of “individual,” “behavior,” and “environment,” and finally proposes implementation paths for the ideological and political education teaching in the new media marketing course: curriculum ideological and political education content design based on individual cognition, curriculum ideological and political education participation based on behavioral patterns, and curriculum ideological and political education support based on environmental factors.
References
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