Volume 10,Issue 8
The growth of the information society is in line with the continuous development and progress of technology in China. New media has gradually become the mainstream of this era and has affected the production of animation. In the past, Chinese animation only relied on traditional media, but now it mainly relies on the dissemination of new media. This does not only bring challenges to the field of animation production, but also opportunities for it. This research analyzes the development and dissemination of animation production under the new media.