The form of agricultural products promotion is also constantly updated with the continuous development of science and technology in recent years. Intelligent agriculture gradually leads the scientific and technological process of agricultural products planting, production, promotion and other fields, making agricultural production more efficient and controllable. The use of popular science animation in the innovative design and promotion of agricultural products will help to drive the agricultural economy, conform to the current new situation, and improve the competitiveness of agricultural products with the help of scientific and technological strength and innovation consciousness in this environment.