With the continuous advancement of the new curriculum reform, educational digitalization has become an important direction of higher education reform. Against this background, art education in universities is in urgent need of transformation from tradition to digitalization. It is essential to scientifically apply digital technologies to empower teaching reform and comprehensively improve the quality of education, teaching and talent training. This paper explores the value and significance of digitalization empowering university art teaching, and discusses innovative teaching strategies for university art education under the wave of digital transformation. It aims to provide a reference for teachers and jointly contribute to the modernization reform and development of art teaching.