Volume 2,Issue 3
Innovation and Development of Digital Projection Art in Cultural Tourism Projects in the Context of New Media Art
Against the theoretical background of the media turn in new media art, this study examines the mechanisms through which digital projection art generates innovation in cultural tourism projects across technology, spatiality, narrative, interaction, and communication. Using a combination of literature analysis, case synthesis, and comparative analysis, the study examines the evolution of digital projection art, its application logic in cultural tourism, and its practical challenges from four dimensions: technological media, spatial narrative, interactive experience, and cultural communication. It further develops a four-dimensional evaluation framework encompassing technology, experience, culture, and communication, and proposes an innovation pathway of cultural anchoring, spatial narrative, interactive generation, and data feedback. The study argues that the value of digital projection depends not on equipment specifications or visual spectacle per se, but on whether technology can be effectively coupled with cultural content, spatial structures, and visitor behavior. Digital projection can therefore evolve from a conventional visual display tool into a spatial medium capable of producing cultural meaning. In applying digital projection to cultural tourism projects, practitioners should avoid technological homogenization and the superficial treatment of cultural symbols, and establish an innovation mechanism grounded in cultural authenticity, centered on spatial narrative, supported by moderate interaction, and safeguarded by continuous evaluation. The findings provide references for theoretical research on digital projection art, digital transformation in cultural tourism, and the design and evaluation of immersive cultural spaces.
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