As the earliest capital remains of the Shang Dynasty, the Shangdu Site embodies the core developmental values of early urban civilization in China. Serving as a pivotal platform for cultural inheritance and publicity of the relics, Shangdu Site Museum develops cultural and creative commodities that act as vital carriers for the dynamic inheritance and innovative dissemination of cultural heritage. Taking Shangdu Site Museum as the research subject, this study proceeds from the perspective of cultural heritage value transformation. It systematically sorts out the resource advantages of the museum’s cultural and creative development and summarizes the practical bottlenecks restricting its industrial progress. Targeted development strategies are proposed from three core dimensions, including design innovation, brand communication, and operational guarantee. The research aims to facilitate the contemporary interpretation and innovative transformation of Shang cultural symbols, while enhancing the cultural dissemination influence and sustainable developmental capacity of heritage museums.