Against the backdrop of the deep integration and development of “Internet+” technological innovation and the National Healthy China Strategy, the traditional Chinese medicine (TCM) culture—as a precious treasure of China’s outstanding traditional culture—now faces unprecedented opportunities for contemporary inheritance and widespread dissemination, as well as entirely new challenges. This study focuses on the issue of standardized promotion of TCM culture in the Internet context and innovatively proposes a standardized promotion model for TCM culture that is guided by the “One Center” concept, driven by the “Four Key Tasks,” and supported by the “Four Safeguard Mechanisms.” It systematically elaborates on the specific implementation pathways for full-chain standardization across four core dimensions: content production, channel development, team building, and international communication.