Keywords
Sporting goods
Exports
Challenges
Opportunities
Submitted : 2025-08-13
Accepted : 2025-08-28
Published : 2025-09-12
Abstract
China has long been recognized as a major producer and exporter of sporting goods, with its share of global sporting goods exports continuing to rise steadily. The implementation of the RCEP agreement presents both opportunities and challenges for China's sporting goods export trade. To achieve sustained growth, enterprises must enhance their innovation capacity, improve product quality, strengthen brand influence, and refine marketing strategies. At the same time, they must proactively manage risks related to exchange rate fluctuations and rising international logistics costs.
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