Proceedings of Business and Economic Studies

PBES
  • Online ISSN: 2209-265X
  • Print ISSN: 2209-2641

Proceedings of Business and Economic Studies (PBES) is an international, peer-reviewed and open access journal which focuses on theoretical and applied studies of corporate and financial behavior. Aiming to promote the research in fields of business economics and management and help economists keep abreast of the vast flow of literature.

It covers mainly but not limits to the following areas: ranging from the core themes of the entrepreneurial process and new venture creation to other topics, accounting and financial management, economics, human resource management and organizational behavior, information management, international business, strategy and innovation, management science and operations management, marketing and retailing.

 

Current Issue
Vol 8 No 5 (2025)
Published on September 26, 2025

Proceedings of Business and Economic Studies (PBES) is an international, peer-reviewed and open access journal which focuses on theoretical and applied studies of corporate and financial behavior. Aiming to promote the research in fields of business economics and management and help economists keep abreast of the vast flow of literature.

It covers mainly but not limits to the following areas: ranging from the core themes of the entrepreneurial process and new venture creation to other topics, accounting and financial management, economics, human resource management and organizational behavior, information management, international business, strategy and innovation, management science and operations management, marketing and retailing.

 

The Concept of Stablecoins and Their Future Prospects

Hongfei Jiao
DOI: 10.26689/pbes.v8i5.12105

A Study on the Rail Transit Economic Field and Its Interactive Development Relationship with Cities from the Temporal-Spatial Perspective

Xiaorong Wang
DOI: 10.26689/pbes.v8i5.12106

From Homo Economicus to the Rational Practitioner: Reconstructing Rational Choice Through Inner Cultivation in Journey to the West

Huimin Li, Tiechen Qi
DOI: 10.26689/pbes.v8i5.12107

Cultural Homogenization in Ethnic Minority Heritage Tourism: Responses from Xijiang Qianhu Miao Village

Yusha Zhong, Zhihong Tian
DOI: 10.26689/pbes.v8i5.12108

An Analysis of the Bidirectional Shaping Mechanism Between Short-Video Algorithms and Film Narrative Driven by the Attention Economy

Zhaoyang Dong, Shibo Zhang
DOI: 10.26689/pbes.v8i5.12109

Construction of a Marketing System for Leveled Mathematics Readers from a User-Oriented Perspective: A Strategy Optimization Study Based on the 4V Marketing Model

Zhaoyong Ouyang, Guanlin Liu
DOI: 10.26689/pbes.v8i5.12110

Surpassing the Silence of the DSM: Discussion on the Digital Trade Dispute Resolution Path for China and the Global South Countries under the Paralysis of the WTO Appellate Body

Xuehao Yu
DOI: 10.26689/pbes.v8i5.12118

Bitcoin’s Weekend Effect: Returns, Volatility, and Volume (2014–2024)

Zhe Xu
DOI: 10.26689/pbes.v8i5.11691

Generative AI-Driven Personalized Advertising: Automated Creative Generation and Effectiveness Evaluation

Xuan Su
DOI: 10.26689/pbes.v8i5.12119