Keywords
Tourists’ experience
Evaluation index system
Cultural heritage activation
Submitted : 2025-08-13
Accepted : 2025-08-28
Published : 2025-09-12
Abstract
With the simultaneous growth of cultural heritage activation and urban renewal needs, urban heritage parks are increasingly becoming important carriers for the integrated development of historical heritage protection and public space utilization. This article focuses on the construction of measurement dimensions of tourist experience value in urban heritage parks. Based on the theoretical frameworks of flow theory and experience value theory, combined with literature analysis and UGC text mining, it initially constructs an emotional, cultural, and functional three-dimensional index system. Through text analysis of 970 online reviews of Chongqing Kaifa Heritage Park, social value is identified as a potential new dimension. Subsequently, this article adopts exploratory and confirmatory factor analysis methods to verify the structural validity and reliability of the evaluation model with four dimensions and eighteen indicators, confirming that tourist experience value consists of four dimensions: emotional, cultural, functional, and social. The research not only fills the empirical research gap on social interaction value in cultural heritage tourism spaces, but also provides a quantifiable evaluation tool and evidence-based basis for the operation, management, and experience optimization of heritage parks, which has certain theoretical innovation significance and practical guidance value.
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