Volume 8,Issue 9
The Cultural‑Communication Mechanism of “University‑plus” Social‑Science Popularization — Based on Field Investigation in Multi‑ethnic Communities in Xinjiang
Alongside population mobility and the development of an inter‑embedded social structure, the interactions, exchanges and integration among all ethnic groups have permeated community life. Volunteer services for social‑science popularization in universities integrate knowledge dissemination, youth participation and public‑service attributes, providing a concrete field for observing how knowledge transforms into cultural communication. Based on field investigations conducted across multiple locations in Xinjiang in July 2026, this paper adopts semi‑structured interviews and on‑site observation to analyze the interactive process among universities, communities and public‑cultural institutions. The study finds that “university‑plus” social‑science popularization fulfills cultural‑communication functions through knowledge sharing, meaning negotiation and interactive connection. Its effective operation hinges on the coordination between professional knowledge and local knowledge, sustained university‑local cooperation, and participatory communication. Accordingly, “university‑plus” social‑science popularization is not a simple downward diffusion of knowledge, but joint production of public meaning by university knowledge resources and grassroots cultural practices.
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