Volume 8,Issue 8
Research on the Integrated Teaching Reform of “Language-Culture-Skill” in Exhibition Business Communication Course From the Perspective of Humanistic English
Against the backdrop of the rapid development of the globalized exhibition industry, higher vocational education should advance the reform of the exhibition talent training system to keep pace with the times, so as to meet the industry’s demand for compound talents equipped with language proficiency, cross-cultural literacy, and professional communication skills. On this basis, this paper briefly analyzes the necessity and current teaching situation of the teaching reform of the Exhibition Business Communication course from the perspective of humanistic English, and puts forward optimization strategies. It aims to resolve the core pain points of the course, promote the simultaneous improvement of students’ linguistic competence, cross-cultural literacy and practical exhibition skills, and provide references for teaching innovation of the Exhibition Business Communication course.
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