International Communication Strategies for the Inheritance and Development of Xuzhou Han Culture
Xuzhou is an important birthplace and core carrier of Han culture, the culture of the Western and Eastern Han dynasties (206 BCE–220 CE). Against the background of building a culturally strong nation and strengthening the capacity for international communication, promoting the international communication of Xuzhou Han culture is both an intrinsic requirement for sustaining the historical lineage of Chinese civilization and a practical choice for serving mutual learning among civilizations. Drawing on existing scholarship on Han culture and proceeding from the theoretical perspectives of cultural identity and cultural identification, this paper systematically reviews the resource endowment and heritage value of Xuzhou Han culture and analyzes the practical dilemmas confronting its international communication in five respects: fragmented and symbol-laden content provision, undiversified communication actors, outdated and insufficiently digitized channels, obstacles to audience identification, and the fragile foundation of inheritance. It then tapps into historical and contemporary lessons, including the overseas transmission of Han culture within the East Asian cultural sphere, the localized reception of foreign cultures in China, and the international communication of Chinese martial arts and hanfu, and proposes strategic pathways in six dimensions: content, actors, channels, industry, identification, and institutional and talent support. The paper aims to provide theoretical support and practical reference for the international communication of local fine traditional culture.
Special Project on Cultural Construction of the 2026 Xuzhou Municipal Social Science Fund (Project No.: 26XSWH-124).
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