Digital art, as a core derivative of new media technology, is reconstructing the paradigm of cultural inheritance and innovation based on its digitization, interactivity, and virtuality, and has become a key carrier for the empowerment of cultural strategy in the context of globalization. Based on the perspective of Philosophy of New Media Technology, this study analyzes the intrinsic connection between digital art and cultural inheritance and innovation. By explaining the characteristics of digital art and the connotation of Philosophy of New Media Technology, the study reveals its multiple roles in cultural inheritance and innovation. During the research process, a large amount of empirical data and classical theories are used, such as citing the communication data of Henan TV’s “Tang Palace Night Banquet” and Walter Benjamin’s theory of “aura fading”, etc., to enhance the persuasive power of the argument. Given the technical ethics and legal challenges faced by digital art, practical response strategies are proposed to provide solid theoretical support and practical guidance for digital art to promote the development of cultural prosperity.