Objective: For the better development of Quanzhou’s tourist souvenir market, to inject fresh blood into Quanzhou’s souvenir market, to meet the needs of consumers, and to promote Quanzhou culture to the world. Methods: From the perspective of Quanzhou regional culture, an objective analysis of the Quanzhou souvenir market and the existing problems of the souvenirs was performed. Then, the design principles of Quanzhou tourist souvenirs were put forward, and the culture of Quanzhou was integrated into the design of the souvenirs. From the landscape architecture, food culture, religious culture, intangible cultural heritage, representative historical figures, and other aspects, analyze its basic characteristics, extract cultural elements, develop and design tourism souvenirs with strong Quanzhou characteristics, and promote the unique culture of Quanzhou to the world. Results: The study provided design reference and theoretical guidance for the design of Quanzhou tourist souvenirs.