With the popularization of self-media, traditional tie-dyeing techniques in China have gained wider opportunities for dissemination and innovation. However, current self-media platforms face problems such as information overload, intense competition, and the inability of some products and processes to maintain traditional characteristics, which pose significant challenges to the dissemination and innovation of traditional tie-dyeing techniques. The article provides a detailed discussion and analysis of the opportunities and challenges brought by self-media to traditional tie-dyeing techniques, providing new references for innovative design of traditional tie-dyeing techniques in the era of self-media.