Martial arts, as a core vehicle of excellent traditional Chinese culture, carry the martial virtue system of “benevolence, righteousness, propriety, wisdom, and fidelity” and the kernel of the national spirit. Visual artistic conception is the key medium for martial arts imagery to convey the cultural connotation that can be “sensed but not explained in words.” However, its construction is limited by traditional live-action filming methods and faces the challenge of market squeeze by Hollywood special effects films. With the iteration of digital technologies such as virtual reality (VR) and artificial intelligence generated content (AIGC), new opportunities have emerged for constructing the visual artistic conception of martial arts imagery. This paper adopts case analysis and literature research methods to systematically explore how digital technology can innovatively construct the visual artistic conception of martial arts imagery. It also analyzes the key role of digital technology in the inheritance of martial arts culture, aiming to provide experiential reference for the future transmission of martial arts culture.