Research on the Path of ESG-driven Development of the Silver-haired Economy by Chinese Characteristic Enterprises

With the continuous acceleration of China’s aging population process, in the context of global sustainable development, the Chinese characteristic enterprise ESG practices that meet the needs of China’s local sustainable development are closely linked to the booming silver-haired economy. This paper deeply studies the correlation between the Chinese characteristic enterprise ESG and the silver-haired economy. It elaborates on the localized characteristics of ESG in China and the development trend of the silver-haired economy, as well as the role that Chinese characteristic enterprise ESG plays in the silver-haired economy. Using the SWOT analysis method and the ESG model, it systematically expounds the proactive promotion path of integrating Chinese characteristic enterprise ESG into the silver-haired economy. Combining the achievements of outstanding ESG silver-haired economy enterprises in China and the feasible paths of advanced silver-haired economy countries abroad. It proposes practical and feasible paths for achieving sustainable development in the silver-haired economy in China.

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