Since ancient times, China has been a major agricultural country, and rural collective property rights are an
essential component of the sustained, stable, and healthy development of the rural economy. They have a certain positive significance in promoting the development of the national economy and accelerating the process of social modernization construction. Therefore, in combination with the new needs of rural economic construction and development in the new era, deepening the reform of rural collective asset shareholding and equity setting management can effectively safeguard the core interests of farmers, and it is significant for solving various equity setting problems in the reform of rural collective asset shareholding. Based on this, this article analyzes the equity setting dilemma and its solutions in the shareholding of rural collective assets, in order to provide guidelines for relevant personnel.