A Study on the Quality of Tourism Experience of Historical and Cultural Blocks Under the Background of Urban Renewal—A Case Study of Yongqing Fang in Guangzhou

Hongjuan Tan, Kaiying Guo, Cuiyi Lin, Jing Li

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¹ School of Management, Guangzhou Xinhua University, Guangzhou 510520, Guangdong Province, China ,

² School of Management, Guangzhou Xinhua University, Guangzhou 510520, Guangdong Province, China; School of International Tourism and Management, City University of Macau, Macau 999078, China,

³ School of Management, Guangzhou Xinhua University, Guangzhou 510520, Guangdong Province, China ,

⁴ School of Management, Guangzhou Xinhua University, Guangzhou 510520, Guangdong Province, China ,

ssr 2022 , 4(8), 47–55; https://doi.org/10.26689/ssr.v4i8.4269

Abstract

Sound evaluation of the quality of tourism experience of historical and cultural blocks under the background of urban renewal is of great significance for integrating culture and through tourism. Yongqing Fang Alleyway is an example of micro-transformation in Guangzhou. Therefore, this paper aims to create a system of evaluation of tourism experience using questionnaire surveys and statistical tools. The results indicate that: (1) The evaluation system of tourism experience quality in historical and cultural blocks consists of five dimensions: revival of cultural heritage, environmental atmosphere, tourism projects and activities, tourism services, and overall subjective experience; (2) The comprehensive evaluation of tourism experience quality of Yongqing Fang is favorable, manifested by high evaluation of environmental atmosphere index and architectural historical features, low evaluation of tourism service index, tourism novelty, consumer price, and interactive project participation. Based on the above analysis results, this paper seeks to put forward suggestions to optimize the evaluation of tourism experience quality in Yongqing Fang, which provides a reference for testing and improving the micro- transformation effect of historical and cultural blocks.

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