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Volume 9,Issue 8

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3 June 2026
The Contemporary Economic Value of the Myth and Legend of Fu Xi: A Case Study of the Tianshui Region
Lirui Zhan
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1 Northwest Minzu University, Faculty of Chinese Language and Literature, Lanzhou 730030, Gansu, China,
PBES 2026 , 9(4), 180–186; https://doi.org/10.26689/pbes.v9i4.14959
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Abstract

This paper systematically explores the contemporary economic value dimensions of the myth and legend of Fu Xi, taking the Tianshui region as a case study. These dimensions include the value of integrating culture and tourism, the industrialization value of intangible cultural heritage skills, the economic value of brand empowerment, and the innovative value of the digital economy. By analyzing practical cases in the Tianshui region, the paper examines the current status, pathways, and challenges of realizing this economic value, and proposes targeted optimization suggestions. These suggestions aim to provide theoretical references and practical insights for the in-depth exploration and transformation of the economic value of the myth and legend of Fu Xi, thereby supporting the upgrading of cultural industries and the coordinated economic and social development in the Tianshui region.

References
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