Opportunities, Challenges, and Strategies of China’s Sporting Goods Export under the Background of RCEP‌

China has long been recognized as a major producer and exporter of sporting goods, with its share of global sporting goods exports continuing to rise steadily. The implementation of the RCEP agreement presents both opportunities and challenges for China's sporting goods export trade. To achieve sustained growth, enterprises must enhance their innovation capacity, improve product quality, strengthen brand influence, and refine marketing strategies. At the same time, they must proactively manage risks related to exchange rate fluctuations and rising international logistics costs.

References

General Administration of Sport of China, 2022, 2021 Report on the Development of China’s Sports Industry, viewed on August 30, 2025. http://www.sport.gov.cn/.

Wang H, 2023, Added Value Growth and Foreign Trade Recovery Trend Appears – The Sporting Goods Industry Returns to the Growth Path, viewed on August 30, 2025. https://www.sport.gov.cn/n20001280/n20067608/n20067635/c25636305/content.html.

China Customs, 2023, Statistical Analysis of the Export Amount of China’s Sporting Goods and Equipment in 2022, viewed on August 30, 2025. https://www.huaon.com/channel/tradedata/872165.html.

Shen K, Wang B, 2024, The Mechanism, Practical Challenges and Promotion Strategies of New-Quality Productivity in Enhancing the International Competitiveness of the Sporting Goods Manufacturing Industry [J/OL]. Sports Studies: 1–16 https://doi.org/10.15877/j.cnki.nsic.20240930.001.

You L, Fan S, 2024, Research on the Evolution and Structural Characteristics of the International Trade Network Pattern of China’s Sporting Goods. Journal of Shandong Sport University, 40(04): 72–83, 104. DOI: 10.14104/j.cnki.1006-2076.2024.04.008.

China Sporting Goods Federation, 2023, Quarterly Research Report on Foreign Trade of the Sporting Goods Industry in 2023, viewed on August 30, 2025. https://shipin.sportshow.com.cn/file/pdf/2023DWMY.pdf

China Sporting Goods Federation, 2024, Looking at the Foreign Trade Market Trend from the Data, the Quick Review of Export Data of the Sporting Goods Industry in 2023 is Released, viewed on August 30, 2025. https://cn.csgf.org.cn/xhzx/hydt//8749.htm

United Nations Comtrade Database, 2025, United Nations, viewed on August 30, 2025. https://comtrade.un.org/db

Yang S, Chen P, Liu C, 2024, High-Quality Development of China’s Sporting Goods Trade under the New “Dual Circulation” Pattern: Connotation, Challenges and Breakthrough Paths. Journal of Guangzhou Sport University, 44(03): 56–66. DOI: 10.13830/j.cnki.cn44-1129/g8.2024.03.007.

Zhao W, Xu X, Shen L, 2023, Digital Economy Empowering the Enhancement of Export Competitiveness of Sporting Goods: Effect and Transmission Mechanism. Journal of Shandong Sport University, 39(01): 48–56. DOI: 10.14104/j.cnki.1006-2076.2023.01.006.

Jin L, Li B, 2023, The Efficiency and Potential of China’s Export Trade of Sporting Goods to RCEP Member Countries – An Empirical Study Based on the Stochastic Frontier Gravity Model. Journal of Shandong Sport University, 39(01): 57–66, 77. DOI: 10.14104/j.cnki.1006-2076.2023.01.007.

Li G, Wang R, Zhu H, 2023, The Realistic Characteristics and Promotion Strategies of China’s Export of Sporting Goods to the Countries along the “Belt and Road Initiative”. Sports Culture Guide, 2023(01): 38–44.

Jin L, Li B, 2022, Research on the Efficiency and Potential of China’s Export Trade of Sporting Goods – An Empirical Analysis Based on the Stochastic Frontier Gravity Model. Journal of Wuhan Institute of Physical Education, 56(05): 47–55. DOI: 10.15930/j.cnki.wtxb.2022.05.012.

Liu Q, Luo L, Huang J, 2022, The Transformation and Path of the Development of China’s Sporting Goods Manufacturing Industry under the New Development Pattern. Sports Culture Guide, 2022(02): 69–75.

Lv K, Du X, Yang M, 2021, The Necessity and Feasibility of the High-Quality Development of China’s Sporting Goods Manufacturing Industry during the “14th Five-Year Plan” Period. Journal of Physical Education, 28(05): 36–42. DOI: 10.16237/j.cnki.cn44-1404/g8.2021.05.004

Previous article in this issue

Next article in this issue