Volume 9,Issue 8
With the global advancement of the concept of sustainable development and environmental protection work, especially under the systematic deployment of green development in the report of the 20th National Congress of the Communist Party of China, the development of green finance in China has an increasingly significant impact on enterprise operation and management. Against the backdrop of the continuous deepening of green finance, it has multi-dimensional and profound impacts on enterprises’ investment and financing decisions, resource allocation, and development strategies. Based on this, this paper focuses on the level of enterprises’ investment and financing strategies, deeply analyzes the specific impacts of green finance development on enterprises, analyzes them in combination with practical problems, and then proposes corresponding optimization countermeasures, aiming to provide theoretical support and practical references for enhancing the core competitiveness of enterprises in the context of green finance.