Literature Review on the Investment Risks of Chinese Sporting Goods Manufacturing Enterprises under the “Belt and Road Initiative”

With the promotion of the “Belt and Road Initiative”, Chinese sporting goods manufacturing enterprises are increasingly active in foreign investment in countries along the route, but due to regional differences, the investment risks they face are becoming increasingly complex. Based on CNKI and Web of Science databases, this paper systematically combines the theoretical framework and research progress of sporting goods manufacturing enterprises’ outbound investment and its risk research, and focuses on analyzing the evolution, motivation, characteristics, and risk generation mechanism of enterprises’ outbound investment mode. It further discusses the types and causes of investment risks, the evolution and application of risk assessment methods, and deeply analyzes the unique risk characteristics of sports manufacturing enterprises. On this basis, combined with the shortcomings of existing research, a future research direction is put forward, which provides a reference for follow-up theoretical research and practical operation.

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