Hainan boasts unique natural and cultural resources, offering tremendous potential for development in the tourism performance sector. This paper delves into the significance and value of creating a regional brand for Hainan’s tourism performances. Based on an analysis of the current state of Hainan’s tourism performance, it explores the challenges faced and proposes a multi-faceted approach to building a regional brand, including resource integration, product innovation, brand communication, and talent cultivation. The aim is to promote high-quality development in Hainan’s tourism performance industry, enhance the cultural appeal and market competitiveness of Hainan’s tourism, and support the construction of Hainan as an international center for tourism consumption.