ARTICLE
Volume 9,Issue 8
10 July 2024
Leveraging Zibo Barbecue’s Success to Develop Hebei’s Culinary Brand: A Strategic Path
Chengguo E ,
Yang Yang ,
Ali Mao ,
Duo Pan
Show Less
1
Foundation Department, Hebei University of Environmental Engineering, Qinhuangdao 066102, China,
2
Hebei Institute of International Business and Economics, Qinhuangdao 066311, China,
PBES 2024 , 7(3), 48–52;
https://doi.org/10.26689/pbes.v7i3.7469
Abstract
In 2023, Zibo barbecue culture exploded across the entire country, allowing people nationwide to experience and enjoy Zibo barbecue. This phenomenon injected new vitality into the economic development of Zibo. To promote the economic development of Hebei Province, this paper fully analyzes the reasons behind the popularity of Zibo barbecue, combines these insights with the characteristics of traditional cuisine in Hebei, and draws lessons from Zibo barbecue’s success as a business card for Zibo. The paper then outlines a strategy for building a culinary business card for Hebei.
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