ARTICLE
Volume 9,Issue 8
29 August 2023
Business Model Analysis of Shunxiang Hazelnut Planting Cooperative Using the Business Model Canvas
Jing Li ,
Chunying Wang
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1
Department of Economic Management Jilin Agricultural Science and Technology University，Jilin 132101，Jilin Province，China,
2
Department of Economic Management，Jilin Agricultural Science and Technology University，Jilin 132101，Jilin Province，China,
PBES 2023 , 6(4), 26–29;
https://doi.org/10.26689/pbes.v6i4.5267
Abstract
Agricultural cooperatives serve as typical entities within the agricultural sector of China and encounter common representative challenges during their growth. This study employs the business model canvas theory to analyze the profit and business models of the Shunxiang Hazelnut Planting Cooperative while clarifying its ongoing developmental hurdles. By addressing pivotal concerns the paper puts forth branding suggestions and outlines future developmental directions.
References
Dobrowolski Z, Sulkowski L, 2021, Business Model Canvas and Energy Enterprises. Energies, 14(21): 1–10.
Rytkönen E, Nenonen S, 2014, The Business Model Canvas in University Campus Management. Intelligent Buildings International, 6(3): 138–154.
Betz F, 2002, Strategic Business Models. Engineering Management Journal, 14(1): 21–28.
Yuan L, 2007, A Review of Foreign Business Model Theory Research. Foreign Economics & Management, 29(10): 17–25.
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