With the continuous development and progress of China's industry, it has become the only country in the world that has all the industrial categories in the United Nations Industrial Classification. China's industrial products have gradually changed from "Made in China" to "Design in China". The integration of Chinese national cultural elements into industrial product design has also become the future development trend in the field of design. This paper will analyze the application of national culture in industrial product design, and discuss how to better integrate the two with practical cases to promote the continuous development of the industry.