ARTICLE
26 July 2026

The Algorithm Landscape and the Visibility Paradox of the Countryside: The Production Logic and Consumption Shift of Rural Aesthetics on Short Video Platforms

Zhixuan Zheng1
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1 Wuhan College of Communication, Hubei 430205, Wuhan, China
LNE 2026 , 4(7), 53–58; https://doi.org/10.26689/LNE.v4i7.15947
© 2026 by the Author. Licensee: Bio-Byword Scientific Publishing Pty Ltd, Australia. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License ( https://creativecommons.org/licenses/by/4.0/ )
Abstract

Short video platforms have become the main channel for rural culture to enter the public’s view. However, this visibility is not neutral; it is accompanied by the visualization of rural life: algorithms selectively amplify rural images that align with the preferences for traffic flow, aesthetic coding transforms labor into an attractive rural landscape, and commercial monetization converts the landscape into a consumption entry point. Based on the theory of landscape society, this article proposes the concept of “algorithm landscape,” defining it as the rural image order constructed by the selective allocation of visibility through platform algorithms, and constructing a “technology–aesthetics–business” triple mechanism loop to explain the production logic and consumption shift of rural aesthetics. The study points out that algorithmic visualization constitutes a visibility paradox: while the countryside gains exposure and income, its real experience, the subjectivity of the creators, and cultural autonomy face the risk of being undermined. Empowerment and recruitment occur simultaneously in the same process.

Keywords
Algorithmic landscape
Rural short videos
Visibility paradox
Rural aesthetics
Consumption shift
References

[1] Shang S, Zhu YX, 2024, Hidden Villages: A Study on the Unreal Construction of Rural Images by Short Videos. Contemporary Communication, (3): 108–112.

[2] Duan P, Li JQ, Ming W, 2019, Context Construction and Capital Absorption: The Shaping of Landscape Society on Chinese Short Video Platforms - A Study Based on Rural Users. News and Communication Review, (4): 18–27.

[3] Debord G, 1994, The Society of the Spectacle. New York: Zone Books.

[4] Bucher T, 2018, If... Then: Algorithmic Power and Politics. Oxford: Oxford University Press.

[5] Thompson JB, 2005, The New Visibility. Theory, Culture & Society, 22(6): 31–51.

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