A Study on the Digital Empowerment of Revitalization and International Dissemination of Liling Underglaze Polychrome Porcelain
As a cultural treasure in the Chinese ceramics industry, Liling underglaze polychrome porcelain embodies profound cultural heritage and artistic value. However, amid the rapid development of the modern digital economy and the continuous integration of diverse cultures, its preservation and development face numerous challenges. Liling underglaze polychrome porcelain confronts a dual dilemma: the industrialization bottleneck of “gaining critical acclaim but failing to gain commercial success” and its relatively low international recognition. Drawing on consumer psychology as an entry point, this paper explores a “three-dimensional revitalization” approach driven by digital technologies—covering products, aesthetics, and distribution channels—and proposes recommendations for the preservation and global promotion of Liling underglaze polychrome porcelain, thereby enhancing its international visibility.
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