Volume 4,Issue 6
Practical Pathways for Empowering Modern Large-Scale Agriculture through Regional Public Brand Building: A Research Analysis Based on ‘Black Soil Premium Products’
This study examines Black Soil Premium, a regional public brand in Heilongjiang, and its role in empowering modern large-scale agriculture. Unified standards, platform operation, and collaborative co-construction have turned black soil resources into organized assets, promoted the shift from selling raw materials to selling brands, and produced clear market results. However, the brand still faces limited categories, uneven regional participation, leading-enterprise dominance, weak premium transmission, and shallow digital application. It should improve governance, regional compensation, stakeholder empowerment, premium transmission, and digital governance to achieve sustainable value growth.
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