Keywords
Ecosystem cultural services
Octopus collector
Submitted : 2025-08-27
Accepted : 2025-09-11
Published : 2025-09-26
Abstract
This study focuses on the Qu County Congren Valley Forest Park and constructs a quality evaluation system for ecosystem cultural services (CES) based on social media data. Through the octopus collector to capture the text of Ctrip.com’s travelogue, combined with ROST CM6 for word frequency analysis and emotional propensity analysis, NVivo 12.2 to carry out qualitative coding, through quantitative analysis of the emotional tendencies and theme distribution in tourist reviews, the current service problems, such as homogeneity, lack of innovation, and aging facilities, are revealed. The optimization strategies, such as differentiated content development, immersive experience design, and facility upgrades, are proposed, aiming to provide data support and decision-making reference for the comprehensive improvement of CES service quality.
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