Keywords
China chick
Culture on display
Invented tradition
Fashion trend
Submitted : 2025-08-27
Accepted : 2025-09-11
Published : 2025-09-26
Abstract
This research examines the complex role of Guochao, China Chick, in contemporary Chinese cultural production, moving beyond simple binary evaluations of its effectiveness. Employing the “Culture on Display” framework, this paper analyzes cultural economy performances at the micro level to explore how Guochao leverages consumer imagination and multiple interpretations to reconstruct “Invented Traditions.” This study reveals how deliberately reducing authoritative narration (“Authority Minus the Author”) creates spaces for interpretation that engage readers as active participants in creating meaning. The findings show that this process breaks down predetermined meanings and national narratives, transforming cultural production into both public exhibition and market product. We conclude that this transformation helps Guochao emerge as a powerful carrier of nationalist discourse, enhancing the understanding of contemporary cultural nationalism and consumer behavior.
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