Keywords
Sports tourism industry
High-quality development
Submitted : 2025-08-27
Accepted : 2025-09-11
Published : 2025-09-26
Abstract
Sports is an important carrier of modernization, tourism is a “bridge” for world communication, and it is “the right thing to do” to lead the high-quality development of the sports and tourism industry with Chinese-style modernization in an all-round way. This paper analyzes the high-quality development of the sports tourism industry from five dimensions: practical foundation, development goal, value orientation, development concept, and development direction. The paper reveals that modernization oriented toward a large population is the basic feature, common prosperity is the fundamental goal, the coordination of material and spiritual civilization is the intrinsic pursuit, harmonious coexistence with nature is the guiding principle, and peaceful development is the defining value of this era. Despite these advantages, China’s sports tourism industry still faces challenges such as mismatched supply and demand, obstacles to achieving common prosperity, insufficient coordination of material and spiritual development, limited ecological benefits, and a lack of international influence. To address these issues, this paper proposes building a people-oriented modernization system, fostering innovation and coordinated development, emphasizing cultural heritage, promoting green development, and constructing platforms for multilateral cooperation and mutual understanding.
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