The Application of Digital Multimodal Resources in Business English Classroom Teaching

Abstract

With the continuous development of the global economy, companies are increasingly demanding business English professionals. These professionals are not only required to possess fluent English communication skills but also to be familiar with import and export trade processes, international business rules, and cross-cultural contexts. However, current business English teaching in universities primarily relies on the transfer of language knowledge, lacking integration with real-world business scenarios, resulting in graduates’ limited employability. The introduction of digital multimodal resources offers a new breakthrough in business English teaching. By leveraging diverse information media such as video, audio, animation, virtual simulations, and interactive platforms, teachers can break through the constraints of classroom time and space and create a more immersive and interactive learning environment. This approach makes abstract business knowledge more intuitive and contextualizes complex communication skills, thereby alleviating the pain points of fragmented knowledge, weak skills, and insufficient learning motivation. This paper aims to explore the application of digital multimodal resources in university business English classrooms, analyze their impact on improving students’ language skills, cross-cultural communication abilities, and practical engagement, and provide a feasible reference for optimizing the development of business English talent in universities.