Cultural and Arts Studies

Intelligent Technology Empowering Content Marketing: Construction Logic and Empirical Study of AI-driven Private Traffic Matrix

2025-10-27T11:25:59+08:00

This paper focuses on intelligent technology, especially the automatic content distribution driven by artificial intelligence (AI), which empowers the construction and optimization of the private traffic matrix in the career-planning knowledge payment industry. In the digital era, private traffic management has become a core strategy for knowledge payment platforms to enhance user engagement and conversion rates. AI builds a comprehensive private traffic system through precise personalized recommendations, user profiling analysis, and automated content production, thereby improving operational efficiency and profitability of platforms. Through empirical data analysis, this study reveals the specific applications of AI in content marketing and explores future development trends as well as potential technological challenges.

Dynamic Combination of Paper-cut Elements in Paper Packaging

2025-10-27T11:26:58+08:00

According to the characteristics of paper-cut art and its cultural connotation, this paper analyzes the characteristics and interactive function requirements of paper packaging form, deeply creates paper-cut elements, and integrates them into the visual design of paper packaging. The innovation point is to explore various forms of expression and dynamic combination of paper-cut elements through the shape of paper packaging, and create a dynamic visual language at the level of space, time, vision and user interaction. This dynamic combination of paper-cut is of great significance to enhance the cultural value, aesthetic value and commercial value of paper packaging.

Before the First Step: Embodied Knowledge and Somatic Transmission in Kunqu Yunbu and East Asian Performance

2025-10-27T11:28:15+08:00

This study investigates how embodied knowledge is generated during the training of Yunbu—the foundational gliding step in Kunqu Opera. Departing from conventional emphases on movement execution, the study examines the micro-phase before visible action, where breath, gravity, and perception converge.This pre-movement threshold is analyzed as a critical site of somatic cognition and nonverbal transmission.Drawing from ethnographic observation, high-resolution video analysis, and reflective somatic engagement, the research isolates the first step as a dynamic event of internal alignment and cultural encoding.To describe this somatic learning process, the paper introduces working concepts such as the “Micro-Embodied Epistemic Unit” (MEEU) and “Recursive Embodied Pedagogy” (REP), used heuristically to articulate how knowledge arises through recursive bodily calibration rather than through verbal instruction or pre-established forms.The paper further explores how Kunqu footwork embodies symbolic logic, aesthetic principles, and philosophical values, offering a model for understanding the body as both performer and producer of tradition. A preliminary comparison with suriashi in Noh Theatre highlights converging and diverging somatic epistemologies across East Asian performance cultures. Ultimately, this study reframes the act of stepping not as a technical beginning, however as an epistemological emergence rooted in embodied experience.

Investigation and Research on the Development and Implementation of Aesthetic Education Curriculum in Higher Vocational Colleges under the Core Competency Framework

2025-10-27T11:29:12+08:00

The role of aesthetic education in higher vocational colleges has garnered increasing attention, as it not only enriches students’ campus cultural life but also enhances their innovative and practical capabilities. Higher vocational colleges should provide diversified aesthetic education platforms and encourage students to participate in artistic activities and social practices, thereby achieving the organic integration of knowledge, skills, emotions, and values. This study investigates and analyzes the current status of aesthetic education curriculum implementation in Chinese higher vocational colleges, examines students’ perceptions, interests, and demands for such courses, identifies existing challenges, and proposes targeted solutions. The findings reveal that most students perceive aesthetic education as crucial for personal growth. However, issues such as homogeneous course formats and tedious teaching content persist. This research aims to provide insights for improving the quality of aesthetic education curricula in higher vocational institutions.

A Development of Design Education Program Based on Local Cultural Contents to Promote Creativity of Chinese Children

2025-10-30T18:15:38+08:00

Various studies have been conducted to identify the concept of creativity and enhance it effectively. Many advanced countries in the field of design have already expanded the scope of design education from specialized education to universal education and utilized such design education as a curriculum for promoting the creativity. Although education industry in China has been growing rapidly with the increase in the national income, the current educational contents have been mostly focused on the subjects/contents for an entrance examination, with little consideration of creativity promotion for children. Therefore, as an effort to promote creativity of Chinese children, the current study developed a design education program utilizing Chinese cultural contents and verified its educational effectiveness in terms of creativity promotion. The program was developed in the following process: 1) exploring the program development direction through an in-depth interview with parents; 2) deriving three lesson plans through an ideation session with some experts in art education for children; and 3) selecting a final lesson plan through experts/parents evaluation and developing a final textbook. A total of 10 children were educated with the developed textbook, and their levels of creativity before and after the education were comparatively evaluated using Torrance Tests of Creative Thinking (TTCT). The study results showed that the education program developed in the current study significantly affected the children’s creativity, which would contribute to promoting the children’s creativity, and also, developing a new creativity education program in the future. Additionally, it is expected that the research methods employed in this study, that is, developing a creativity promotion program using some cultural/local contents, could be usefully/widely applied in various fields of education.

A Study on the Sustainability of Social Enterprises Focusing on Companies in the Field of Culture and Arts

2025-10-30T18:19:30+08:00

Recently, measures for successful settlement and sustainability of social enterprises have become an important topic. Accordingly, researches related to social enterprises are increasing, but studies measuring sustainability are still insufficient. In this study, in order to seek the sustainability and development of social enterprises in the field of literature and arts, a theoretical model for the sustainability of social enterprises in the field of culture and arts was presented. To this end, interviews were conducted with social enterprises in the field of culture and arts, and the results were analyzed to derive the concept and categorization of sustainability of social enterprises in the field of culture and arts. In addition, the integration between the derived categories is illustrated. For a social enterprise in the field of culture and arts to be sustainable, differentiated culture and arts services are important, and each company must constantly strive for its mission and vision, and a differentiated branding strategy unique to companies is required. This research is expected to lay the foundation for empirical research on social enterprises in the culture and arts sector as data for entrepreneurs and prospective entrepreneurs who run social enterprises in the field of culture and arts.